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Dossier · Mobile

On the phone, not just “responsive”

App, PWA, checkout on a small screen. We measure what happens in-hand, not on an agency iMac.

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Mobile app

Mobile app on file

Dossiers where mobile is the main channel — or where desktop was lying.

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Mobile protocol

From viewport to gesture

A finger is not a cursor. Forms, CTA, speed — a different contract.

01

Real flow

How it’s used on the metro, not in Figma.

02

Performance

Time on 4G, not office Wi-Fi.

03

Gestures

Tap, scroll, keyboard. No fake hovers.

04

Store / PWA

If native earns it, we say so. Otherwise we don’t.

A breakpoint is not a mobile strategy.

Mobile is a conversion channel. We treat it as its own dossier.

ThumbThe CTA reaches the finger.
4GWe test on a real network.
FormMinimum fields, autofill.

Portfolio questions

Q1.Do you build native iOS/Android?

When it’s justified. Many cases are web/PWA done properly — cheaper to operate.

Q2.Isn’t existing responsive enough?

Often not. Desktop squish ≠ mobile design.

Same protocol

Your traffic is on the phone. The dossier starts there.

Get a quote. Audit on a real viewport, not a Chrome preview.

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