COOKIE POLICY

Cookie and Tracking Policy

Last Updated: April 21, 2026

1. Introduction & Transparency

To ensure the seamless operation of the Empire Global digital ecosystem, the empirex.tech platform, and integrated services, we utilize cookies and similar technologies (web beacons, tracking pixels). This policy complies with the e-Privacy Directive (2002/58/EC) and GDPR regarding storing and accessing information on the user's device.

2. Cookie Functional Architecture

Strictly Necessary Cookies

These are absolutely vital for site navigation, accessing core functionalities, and maintaining platform security. They do not retain personally identifiable information and cannot be disabled.

  • Session management and authentication persistency.
  • Protection against CSRF attacks and malicious traffic.
  • Server load balancing to prevent latency and downtime.
  • Saving privacy preferences regarding cookie consent itself.

Analytics and Performance Cookies

These modules collect anonymized statistical data on how visitors interact with the site, allowing us to optimize loading speeds and the user interface (UX/UI).

  • Measuring page load rates and identifying technical errors.
  • Tracking anonymous traffic sources (Google Analytics 4).
  • Heatmaps generation to understand user journey and flow.

Functional Cookies

These allow our platform to remember your choices and provide enhanced, personalized functionalities.

  • Saving location preferences and display language (RO/EN).
  • Advanced functionalities, such as remembering data for live chat support.
  • Visual theme settings memory (Light / Dark mode).

Marketing and Retargeting Cookies

These are configured by our advertising partners. They help generate a profile of your interests to display relevant advertisements on other platforms (e.g., Google Ads, LinkedIn Ads, Facebook Pixel).

  • Delivering targeted commercial ads and limiting their display frequency.
  • Tracking conversion rates for Empire Global ad campaigns.
  • Identifying recurring visitors for personalized B2B offerings.

3. Technical Management and Control

According to European regulations, with the exception of strictly necessary cookies, all other modules are disabled by default (opt-in). You can modify your consent at any time:

  • Via the cookie banner located at the bottom of the screen or the Privacy Settings link.
  • Via selective blocking in general browser settings (Chrome, Firefox, Safari, Edge).
  • Using external control extensions (e.g., anti-tracking plugins).

4. Third-Party Services

The platform integrates third-party entities, such as payment processors (Stripe), presentation video platforms, or analytical tools, which may place persistent cookies governed exclusively by their own respective privacy policies.

5. Policy Updates

We reserve the right to conduct frequent audits of the cookies used and to update this document dynamically as the platform scales, ensuring continuous maximum transparency.

6. Technical Assistance & Privacy

To view your own logs, request technical storage details, or contact the Data Protection Officer (DPO), please write to us at: business@empirex.tech.